Lotus Knows what you should do this week
Category LotusKnows
As you're likely aware, Lotus is soliciting ideas and feedback on the "Lotus Knows" campaign that's around the corner. But just in case you've stumbled on my humble (uh huh) blog and haven't heard, here's the deal. It's best described in a partner communication I received earlier in the week - but the thing runs just today through Friday and is for partners, IBM, and customers (and noncustomers!) alike.
"IBM Software Group is launching a marketing program called "Lotus Knows", targeting a new audience to broaden and deepen enthusiasm for Lotus collaboration technology. We will tap into the energy of the entire Lotus community to inspire advocacy and generate real content and excitement at campaign launch. Now is the time to get engaged!
On August 19, the Lotus Knows IdeaJam begins and will run for 72 hours. It is an excellent starting point for you and customers to share your thoughts and experiences to help shape our strategy and communications. Make sure you vote and promote ideas. After the Jam, top ideas will be collected and evaluated for potential use during the campaign. You will also have an opportunity to send in short, innovative and creative videos."
Is this a good idea? Probably - it supports the Lotus brand, and gives some community input to IBM/Lotus in a somewhat targeted fashion. And, it uses a really premier Domino-based product, IdeaJam from Elguji.
I've already been to the Lotus Knows IdeaJam and voted on a few ideas, and commented extensively on one that's near and dear. And, when I have 15 minutes here and there over the next 3 days, I'll go back. It's fun, engaging, a little overwhelming (hint: just scan at first, there are hundreds of ideas already at 10:40 Wednesday morning!), and might - just might - make a difference.
It's not an apocalyptic, moral imperative. You're not a bad person if you don't participate. You may just want to browse. But it's cool, and everyone wants to be cool. Even (and especially) if you don't use Lotus products at all - we know you've been suffering from lack of coolness, so here's your chance.
Participation requires an easy registration with the IdeaJam system (takes seconds) but only if you're new to it. Go. Jam.
As you're likely aware, Lotus is soliciting ideas and feedback on the "Lotus Knows" campaign that's around the corner. But just in case you've stumbled on my humble (uh huh) blog and haven't heard, here's the deal. It's best described in a partner communication I received earlier in the week - but the thing runs just today through Friday and is for partners, IBM, and customers (and noncustomers!) alike.
"IBM Software Group is launching a marketing program called "Lotus Knows", targeting a new audience to broaden and deepen enthusiasm for Lotus collaboration technology. We will tap into the energy of the entire Lotus community to inspire advocacy and generate real content and excitement at campaign launch. Now is the time to get engaged!
On August 19, the Lotus Knows IdeaJam begins and will run for 72 hours. It is an excellent starting point for you and customers to share your thoughts and experiences to help shape our strategy and communications. Make sure you vote and promote ideas. After the Jam, top ideas will be collected and evaluated for potential use during the campaign. You will also have an opportunity to send in short, innovative and creative videos."
Is this a good idea? Probably - it supports the Lotus brand, and gives some community input to IBM/Lotus in a somewhat targeted fashion. And, it uses a really premier Domino-based product, IdeaJam from Elguji.
I've already been to the Lotus Knows IdeaJam and voted on a few ideas, and commented extensively on one that's near and dear. And, when I have 15 minutes here and there over the next 3 days, I'll go back. It's fun, engaging, a little overwhelming (hint: just scan at first, there are hundreds of ideas already at 10:40 Wednesday morning!), and might - just might - make a difference.
It's not an apocalyptic, moral imperative. You're not a bad person if you don't participate. You may just want to browse. But it's cool, and everyone wants to be cool. Even (and especially) if you don't use Lotus products at all - we know you've been suffering from lack of coolness, so here's your chance.
Participation requires an easy registration with the IdeaJam system (takes seconds) but only if you're new to it. Go. Jam.
